The wave of popularity of bike-sharing started in 2014 when bike-sharing became a sensation in China and received billions of dollars in investment. Since then, the industry has spread around the world, but business has not taken root everywhere. The main reasons for the failures vary from region to region: in China, the market was oversaturated, leading to a veritable dumping ground for derelict bikes, while in Europe the business suffered from vandalism and theft. Despite the problems, the industry continues to show a steady growth trend, and the leading companies have done a good job of correcting their errors, reaching steady profits.
In general, the benefits and risks of bike-sharing in many ways duplicate kicksharing, but we will highlight some unique features of this activity:
- Less risk of injury to customers
- physical activity for sports enthusiasts
- a more familiar mode of transport for citizens
- bike-sharing is less popular now than during the scooter boom
- the market is oversaturated in many areas
- bicycles are vandalized more often
- not well suited to office employees as a form of transportation.