An important part of marketing is event marketing. It’s an event that you organize and engage in a story with your brand. It’s a kind of fieldwork where you hold some kind of meeting to teach people how to use electric transportation or show them how to do it safely. Or it’s just a celebration where you give people the opportunity to ride for free, learn more information, and give some gifts. That is to create a warm connection with your brand.
That’s exactly what will help you in the competition that follows. When there are a lot of players, the customer will choose, foremost, the nearest scooter, and secondly, the brand to which they have a warm connection.
For event marketing to work effectively, we advise hiring professionals. They already have people they can quickly engage, coordinate placements, print products, track the response on social media, and deliver your message. Pay the professionals, and set the goals for what you want to achieve with your planned event. Meetings like these pump up the culture of consuming a new service, particularly an electric vehicle sharing service.
A bonus from events is the content you’ll be able to post on your social media: it will be live and real. When you post content with your users, it’s about them, they see and feel it. That’s how you create a warm connection with your clients.